Changing Prevalence with Neal Sofian of Tuzag
On this episode, I am talking to Neal Sofian, CEO of Tuzag (@Tuzag_inc) a behavior optimization company and conversational chat bots. He was instrumental in setting up the “Free and Clear” smoking cessation program that managed to help so many quit smoking for life. We talk about the importance of culture and relationships and the way we connect with people by creating context and meaning that includes some important incremental steps:
- The importance of expanding your understanding beyond your own domain of expertise
- The key to success is focusing on changing behavior
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He is humble in his contribution saying he hung around the inventors but was able to understand the possibilities of using these insights to change and influence behavior positively, even drawing on his own personal drivers for quitting smoking that put him at the bottom of the Grand Canyon for 8 days to help quit the habit.
Listen in to hear about their gender fluid bot “Jaimie” who uses technology to learn about individuals and your personal value beliefs and is able to tailor interactions that create the intimacy that can change prevalence.
About the Show
For years Dr. Nick van Terheyden aka Dr. Nick, has served as a voice on the impact of new technologies on healthcare, earning a reputation as a leading authority on where the future of medicine is going. Combining powers of observation and real world experience, Dr. Nick has seen many predictions come true and makes the case that innovations in healthcare can be accomplished incrementally, not just by moonshot events. Tune in to hear Dr. Nick: The Incrementalist and his guests discuss what the future of healthcare looks like, how we will get there, and what it will take to improve healthcare for all.
This article was originally published on the Dr. Nick – The Incrementalist blog and is republished here with permission.